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Steve L. Sperry
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Category Archives: questions

Investing In Yourself

As a dentist you have invested a lot of resources and time into your practice and yourself. The many years and expense of school is just the beginning. Next you must spend hours training and perfecting your techniques as well as attend continuing education seminars to stay on top of your field. You may also […]

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Questions, Creative Thinking & Big Ideas

Questions, Creative Thinking & Big Ideas  ANSWER A QUESTION WITH A QUESTION   Avoid surprises Ask a question back   DANGER OF HAVING ALL THE ANSWERS   When responding to patient’s questions Wastes time Seems like you are not listening Seems like you don’t care Frustrates them When responding to the team’s questions No ownership […]

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Measuring Results

 Measuring Results Prove to me that your marketing program works. Make new patient acquisition costs scientific. ROI starts and ends with measuring results, quantifiable results. Numbers can mislead but never lie!  Can marketing become a science?  Absolutely! In 1996 I flew my entire team to Utah for strategic planning meeting. Since the beginning of my […]

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