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Steve L. Sperry
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Experiential Learning

Planning Execution Result How many of you reading this article have a business plan for this year? How many of you have a business plan for the next 3 years? Whom among you have a viable, tangible exit strategy to sell your practice? Anyone who does can consider themselves CEO. The broad definition of CEO […]

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Measuring Results

 Measuring Results Prove to me that your marketing program works. Make new patient acquisition costs scientific. ROI starts and ends with measuring results, quantifiable results. Numbers can mislead but never lie!  Can marketing become a science?  Absolutely! In 1996 I flew my entire team to Utah for strategic planning meeting. Since the beginning of my […]

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