Investing In Yourself
As a dentist you have invested a lot of resources and time into your practice and yourself. The many years and expense of school is just the beginning. Next you must spend hours training and perfecting your techniques as well as attend continuing education seminars to...
I bought Facebook stock today!
I bought Facebook stock today—Social Media does work! I just bought Facebook stock! I know it is at an all time high of $54 per share. I know it is considered speculative. I know it seems like a waste of time and may not be good for our country's culture. The reason I...
Experiential Learning
Planning Execution Result How many of you reading this article have a business plan for this year? How many of you have a business plan for the next 3 years? Whom among you have a viable, tangible exit strategy to sell your practice? Anyone who does can consider...
Questions, Creative Thinking & Big Ideas
Questions, Creative Thinking & Big Ideas ANSWER A QUESTION WITH A QUESTION Avoid surprises Ask a question back DANGER OF HAVING ALL THE ANSWERS When responding to patient’s questions Wastes time Seems like you are not listening Seems like you...
Motivating Yourself and Others
Motivating Self & Others MOTIVATION Motivation – The processes that account for an individual’s intensity, direction and persistence of effort towards attaining a goal. Intensity – How hard a person tries. Direction – Where effort is channeled....
Measuring Results
Measuring Results Prove to me that your marketing program works. Make new patient acquisition costs scientific. ROI starts and ends with measuring results, quantifiable results. Numbers can mislead but never lie! Can marketing become a science? Absolutely! In 1996...