by Steve L. Sperry | Jun 18, 2014 | Investing, Marketing, Motivation, organize, questions
As a dentist you have invested a lot of resources and time into your practice and yourself. The many years and expense of school is just the beginning. Next you must spend hours training and perfecting your techniques as well as attend continuing education seminars to...
by Steve L. Sperry | Nov 22, 2013 | creative thinking, Motivation, organize
Planning Execution Result How many of you reading this article have a business plan for this year? How many of you have a business plan for the next 3 years? Whom among you have a viable, tangible exit strategy to sell your practice? Anyone who does can consider...
by Steve L. Sperry | Nov 5, 2013 | creative thinking, organize, questions
Questions, Creative Thinking & Big Ideas ANSWER A QUESTION WITH A QUESTION Avoid surprises Ask a question back DANGER OF HAVING ALL THE ANSWERS When responding to patient’s questions Wastes time Seems like you are not listening Seems like you...
by Steve L. Sperry | Nov 5, 2013 | creative thinking, Motivation, organize, questions
Measuring Results Prove to me that your marketing program works. Make new patient acquisition costs scientific. ROI starts and ends with measuring results, quantifiable results. Numbers can mislead but never lie! Can marketing become a science? Absolutely! In 1996...
