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Investing In Yourself

Investing In Yourself

by Steve L. Sperry | Jun 18, 2014 | Investing, Marketing, Motivation, organize, questions

As a dentist you have invested a lot of resources and time into your practice and yourself. The many years and expense of school is just the beginning. Next you must spend hours training and perfecting your techniques as well as attend continuing education seminars to...

Questions, Creative Thinking & Big Ideas

by Steve L. Sperry | Nov 5, 2013 | creative thinking, organize, questions

Questions, Creative Thinking & Big Ideas  ANSWER A QUESTION WITH A QUESTION   Avoid surprises Ask a question back   DANGER OF HAVING ALL THE ANSWERS   When responding to patient’s questions Wastes time Seems like you are not listening Seems like you...

Measuring Results

by Steve L. Sperry | Nov 5, 2013 | creative thinking, Motivation, organize, questions

 Measuring Results Prove to me that your marketing program works. Make new patient acquisition costs scientific. ROI starts and ends with measuring results, quantifiable results. Numbers can mislead but never lie!  Can marketing become a science?  Absolutely! In 1996...

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Steve L. Sperry
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